Brand Identity

We approached Waterline's not just as a restaurant, but as a lifestyle brand. The goal was to shift the perception from 'snack' to 'luxury gift.' We built a material-first identity centered on a deep, monochromatic cocoa palette contrasted with sharp, Swiss typography. The packaging system is tactile—using soft-touch papers and subtle embossing to mirror the texture of the cookies inside. A cohesive visual system that ensures the brand looks as rich as it tastes, positioning Waterline's on the shelves of Berlin’s finest concept stores.